Qualitative

 

 

“A moment's insight is sometimes worth a lifetime’s experience.”

Oliver Wendell Holmes Jr.

 

Customer insight is important to marketers for many reasons. Understanding your customers helps you in formulating market strategy. It helps in campaign design. It helps the sales force understand how to approach acquisition targets or retain existing customers. It is the raw material out of which great marketing happens.

 

The question is: What does “deep customer insight” mean to you and your company and how do you and your company go about gaining it? What would you do differently in light of the fact that the customer is more demanding of unique solutions and relationships?

 

 

 

WHAT WE DO?

 

• Focus Groups

• Mini Focus Groups

• In-depth Interviews

• Accompanied shopping

• Etnography

• Buddy pairs

• Workshop

• Observation