Meet Our Management Team


“We're solution oriented Market Research and Consultancy company. We look forward to meeting you and your team and helping you define your goals, develop solutions - and realize them! So what are you waiting for, let's meet​" 

Sevgi Zülfikar
Co- Founder CEO

Born in 1965.

Graduated from Istanbul University Business administration and has master degree on Marketing. Between 1991 -1994 worked in Piar -Gallup as Project group manager. Between 1995 to 2000 she had been Marketing Manager & Director for different brands and successfully took a serious role on the client side and experienced both sides of the business. Since 2002 she is our team's leader and mentor. She is an Esomar Member.

28 years' experience in market research.

6 years' experience in marketing management

Sevin Aktar
Co- Founder
Managing Director
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Born in 1971. Graduated from Bosphorus University Hospitality & Management. Between 1992 to 1996 she was in the Family business and was the marketing manager of Wimpy Turkey. She has worked in different sectors between 1996 to 2001 with the titles Group Brand Manager, Group Product Manager. She has mostly involved in international business and business development. She is an Esomar member.


19+ years experience in market research.

Dilek Baylam
Deputy Managing Director
Head of Qualitative Department
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Born in 1978. Graduated from Ankara University B.S. in Communication and Media Studies and M.B.A in Istanbul University.

She is one of the major team members 7P THINK TANK GROUP since 2002.

She has wide experience in both qualitative and quantitative research and moderating as well in all sectors and segments. Her expertise also covers Clinic Tests, IDIs', B2B research, and Ethnographic research. She is an Esomar member.

With more than 18 years of market research experience, She has personally conducted hundreds of focus groups and in-depth interviews and has a great deal of experience with all qualitative methodologies.

She has experience across multiple industries—both domestically and globally

Demet Kartal
Research Manager
Haed of Quantitative Department

Born in 1985. Graduated from Istanbul University Marketing Management . She is one of the major team member of 7P THINK TANK GROUP  since 2005. More than 1 years’ marketing research experience with a wide range of clients both domestically and global.


She conducts projects in both qualitative and quantitative research and moderating. Her expertise covers Home use tests and mystery shopping projects and clinic tests as well.

7P team
7p office
7p Office
Sevgi & Sevin
Sevin Aktar
Sevgi Zülfikar
7P TTG party
Dilek Baylam  Esomar
Sevin & Demet